social features
With the advent of Web 2.0 and websites such as MySpace, Bebo and Facebook becoming household names, consumers are becoming more and more accustomed to interacting with websites and providing their own content for other visitors to read.
Allowing customer ratings and reviews, writing a blog, keeping your customers updated with news and product RSS feeds, providing a Forum or a wish list feature: Encouraging your customers to return to your website in these ways means you are providing a service as well as the products and the user generated content created will also benefit your website!